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10-12 March 2027  Rimini Expo Centre, Italy
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PRESS RELEASE

AT KEY CHOICE – UNLOCK THE FUTURE OF PPAS 2026 PPAS AND FINANCE DEFINE THE NEW ARCHITECTUURE OF THE ENERGY TRANSITION

Comunicato n. 9 del 27/02/2026 ( download download )

  1. Tuesday 3rd March at Rimini’s Palacongressi, the third edition of KEY - The Energy Transition Expo’s B2B event, organised by Italian Exhibition Group in collaboration with Elemens
  2. A day of networking, training and insights into the prospects of PPAs in the Italian market

 

Rimini, 27th February 2026 – The European PPA (Power Purchase Agreement) market is entering a consolidation phase, offering the chance to mitigate the volatility of energy prices and reduce company exposure. Indeed, these contracts guarantee greater economic stability for producers and allow end consumers to combine industrial competitiveness and sustainability, thus protecting themselves from any geopolitical shocks which inevitably reflect on energy costs.

 

PPAs and their growth prospects in the Italian market will be the topic of discussion on Tuesday 3rd March in Rimini’s Palacongressi Conference Centre at the new edition of KEY CHOICE - Unlock the future of PPAs, the B2B event organised by IEG (Italian Exhibition Group) in collaboration with Elemens, which has become a privileged observatory and reference event on Power Purchase Agreements in Italy. KEY CHOICE traditionally takes place prior to the opening of KEY - The Energy Transition Expo, IEG’s energy transition event, to be held from 4th to 6th March at Rimini Expo Centre.

 

According to data from Elemens, Italy is now a constantly growing market for the supply of renewable sources: as of 2025, in cumulative terms, and considering the entire duration of long-term agreements, at least 78 TWh of energy produced from renewable sources have been contracted through off-site PPAs.

 

With the very recent approval of the Bills Decree, the future of the Italian electricity market will now take a new direction.

KEY CHOICE – Unlock the future of PPAs fits into this context by bringing together energy-intensive companies, renewable energy producers and project developers, traders, and energy sector institutions in a single day to discuss and understand how these new rules of the game impact PPAs and the viable forms for consumers who want to combine energy transition and competitiveness of supplies. Discussion and qualified networking between supply and demand, and interaction between the parties, aims to encourage the formulation of new agreements and spread greater awareness of the contractual, regulatory and financial aspects of Power Purchase Agreements.

 

The programme for the initial part of the day, from 9.30 am to 1 pm, will focus on B2B meetings between energy producers and companies and a training session aimed at Corporates. This will be followed in the afternoon, from 2.30 pm to 6 pm, by a conference, organised into thematic panels, with high technical and strategic content to delve into the issues that are currently driving the evolution of energy supply contracts, offering a complete vision of the opportunities and challenges linked to the energy transition: corporate PPAs, green conditionalities linked to sustainability, new regulatory tools such as Energy Release, physical and virtual on-site and off-site solutions, and the evolution of financial instruments to support the development of renewables.

 

KEY CHOICE provides a concrete opportunity for energy producers to stipulate contracts with high standing counterparties, thus expanding their network of contacts and intercepting new business opportunities. For buyers, it is an opportunity to learn more about how PPAs work and their advantages, as well as to evaluate producer offers by meeting companies that have already embarked on this type of path, and to discover concrete case studies through specific training. Investors can pinpoint the most promising projects to invest in and find reliable partners for the implementation of PPA contracts in different sectors.

 

Further information on KEY CHOICE – Unlock the future of PPAs and the updated programme is available at this link: www.key-expo.com/key-choice/

 

 

ABOUT KEY 2026

Event: International trade show; Organisation: Italian Exhibition Group S.p.A.; Frequency: annual; Edition: 4thDates: 4-6 March 2026; mail keyenergy@iegexpo.it; Website: http://www.key-expo.com; Facebook: https://www.facebook.com/keyexpo/; Instagram: https://www.instagram.com/key_expo/; LinkedIn: https://www.linkedin.com/company/keyenergy/

 

PRESS CONTACT KEY - ITALIAN EXHIBITION GROUP

head of media & corporate communication: Elisabetta Vitali; press office manager: Pier Francesco Bellini, Marco Forcellini ; international press office coordinator: Silvia Giorgi; press office coordinator: Luca Paganin; press office specialists: Nicoletta Evangelisti, Mirko Malgieri; media@iegexpo.it

 

MEDIA AGENCY: Smartitaly Communications

Sara Scatena, s.scatena@smartitaly.itmob. +39 338 7836985; Francesca Pericolo, f.pericolo@smartitaly.it, mob. +39 327 986 1860

This press release contains forecast elements and estimates that reflect the management´s current opinions (´forward-looking statements´), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release, does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.